SRK: "I'm neither Fair nor Handsome"

Modesty is King Khan's policy! Shahrukh was recently shooting for the new commercial for Emami's men's creme "Fair & Handsome" with the aspiring actress Shazahn Padamsee. Emami renewed their contract with SRK, as part of a strategy

to make it a 200-crore Rupees product in the next 2 years. After all Brand SRK is biggest in India and who better to endorse a product. (Here is a fab article on Brand SRK)

So what does he do for his good looks? black coffee, sleep 4 hrs, gym....