Sony Entertainment india set to launch its own hindi music channel SONY MIX from 1 September 2011 In india .Here is the logo of the new music channel. Its Bollywood Music channerl Sony has recently completed 15 years and it promises to serve the masses for many more years with new formats and properties. It will be called as ‘Sony Mix’ a 24 hour Hindi Music Channel. The channel will be exclusively for Hindi Music. This channel is pure hindi channel ; it will be purely concentrating on music. Its programming core will be purely music unlike rival channels MTV and Channel [V], which have repositioned as youth channels with very little music shows. "We have got the government approval and will be launching Sony Mix very soon," says Multi Screen Media Chief Operating Officer NP Singh, while declining to reveal the exact date of launch.
Sony Mix will launch as a pure music channel even as MTV and Channel [V] have repositioned as youth channels with non-music content forming an important element of the mix to widen the audience base and attract a larger pool of advertisers. The back-to-back music format has found success in ratings but opening up a strong revenue stream has been a constant struggle.
Sony Mix will launch as a pure music channel even as MTV and Channel [V] have repositioned as youth channels with non-music content forming an important element of the mix to widen the audience base and attract a larger pool of advertisers. The back-to-back music format has found success in ratings but opening up a strong revenue stream has been a constant struggle.
Its already start To air For Demo.But its launching On 1 September 2011.So every one Redy for This channel.
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