OREILLY SEO All Professional SEO Guide

Dear SEO Professionals and SEO Students now in this post we discuss and share some seo most advance and most important steps for starting seo, in this search engine optimization guide you know how to became top in google search results.

Book Description:
If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions.
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

* Explore the underlying theory behind SEO and how search engines work
* Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
* Examine a number of advanced strategies and tactics
* Understand the intricacies involved in managing complex SEO projects
* Learn what’s necessary to build a competent SEO team with defined roles
* Glimpse the future of search and what lies ahead for the SEO industry

Table of Contents

Chapter 1 The Search Engines: Reflecting Consciousness and Connecting Commerce

1. The Mission of Search Engines
2. The Market Share of Search Engines
3. The Human Goals of Searching
4. Determining Searcher Intent: A Challenge for Both Marketers and Search Engines
5. How People Search
6. How Search Engines Drive Commerce on the Web
7. Eye Tracking: How Users Scan Results Pages
8. Click Tracking: How Users Click on Results, Natural Versus Paid
9. Conclusion

Chapter 2 Search Engine Basics

1. Understanding Search Engine Results
2. Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
3. Determining Searcher Intent and Delivering Relevant, Fresh Content
4. Analyzing Ranking Factors
5. Using Advanced Search Techniques
6. Vertical Search Engines
7. Country-Specific Search Engines
8. Conclusion

Chapter 3 Determining Your SEO Objectives and Defining Your Site’s Audience

1. Setting SEO Goals and Objectives
2. Developing an SEO Plan Prior to Site Development
3. Understanding Your Audience and Finding Your Niche
4. SEO for Raw Traffic
5. SEO for E-Commerce Sales
6. SEO for Mindshare/Branding
7. SEO for Lead Generation and Direct Marketing
8. SEO for Reputation Management
9. SEO for Ideological Influence
10. Conclusion

Chapter 4 First Stages of SEO

1. The Major Elements of Planning
2. Identifying the Site Development Process and Players
3. Defining Your Site’s Information Architecture
4. Auditing an Existing Site to Identify SEO Problems
5. Identifying Current Server Statistics Software and Gaining Access
6. Determining Top Competitors
7. Assessing Historical Progress
8. Benchmarking Current Indexing Status
9. Benchmarking Current Rankings
10. Benchmarking Current Traffic Sources and Volume
11. Leveraging Business Assets for SEO
12. Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis
13. Conclusion

Chapter 5 Keyword Research

1. The Theory Behind Keyword Research
2. Traditional Approaches: Domain Expertise, Site Content Analysis
3. Keyword Research Tools
4. Determining Keyword Value/Potential ROI
5. Leveraging the Long Tail of Keyword Demand
6. Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand
7. Conclusion

Chapter 6 Developing an SEO-Friendly Website

1. Making Your Site Accessible to Search Engines
2. Creating an Optimal Information Architecture
3. Root Domains, Subdomains, and Microsites
4. Optimization of Domain Names/URLs
5. Keyword Targeting
6. Content Optimization
7. Duplicate Content Issues
8. Controlling Content with Cookies and Session IDs
9. Content Delivery and Search Spider Control
10. Redirects
11. Content Management System (CMS) Issues
12. Optimizing Flash
13. Best Practices for Multilanguage/Country Targeting
14. Conclusion

Chapter 7 Creating Link-Worthy Content and Link Marketing

1. How Links Influence Search Engine Rankings
2. Further Refining How Search Engines Judge Links
3. The Psychology of Linking
4. Types of Link Building
5. Choosing the Right Link-Building Strategy
6. More Approaches to Content-Based Link Acquisition
7. Incentive-Based Link Marketing
8. How Search Engines Fight Link Spam
9.Social Networking for Links
10. Conclusion

Chapter 8 Optimizing for Vertical Search

1. The Opportunities in Vertical Search
2. Optimizing for Local Search
3. Optimizing for Image Search
4. Optimizing for Product Search
5. Optimizing for News, Blog, and Feed Search
6. Others: Mobile, Video/Multimedia Search
7. Conclusion

Chapter 9 Tracking Results and Measuring Success

1. Why Measuring Success Is Essential to the SEO Process
2. Measuring Search Traffic
3. Tying SEO to Conversion and ROI
4. Competitive and Diagnostic Search Metrics
5. Key Performance Indicators for Long Tail SEO
6. Conclusion

Chapter 10 Domain Changes, Post-SEO Redesigns, and Troubleshooting

1. The Basics of Moving Content
2. Maintaining Search Engine Visibility During and After a Site Redesign
3. Maintaining Search Engine Visibility During and After Domain Name Changes
4. Changing Servers
5. Hidden Content
6. Spam Filtering and Penalties
7. Content Theft
8. Changing SEO Vendors or Staff Members
9. Conclusion

Chapter 11 Honing the Craft: SEO Research and Study

1. SEO Research and Analysis
2. Competitive Analysis
3. Using Search-Engine-Supplied SEO Tools
4. The SEO Industry on the Web
5. Participation in Conferences and Organizations
6. Conclusion

Chapter 12 Build an In-House SEO Team, Outsource It, or Both?

1. The Dynamics and Challenges of Using In-House Talent Versus Outsourcing
2. Solutions for Small Organizations
3. Working with Limited Resources/Budget
4. Solutions for Large Organizations
5. Hiring SEO Talent
6. The Case for Working with an Outside Expert
7. Selecting an SEO Firm/Consultant
8. Mixing Outsourced SEO with In-House SEO Teams
9. Building a Culture of SEO into Your Organization
10. Conclusion

Chapter 13 An Evolving Art Form: The Future of SEO

1. The Ongoing Evolution of Search
2. More Searchable Content and Content Types
3. Search Becoming More Personalized and User-Influenced
4. Increasing Importance of Local, Mobile, and Voice Recognition Search
5. Increased Market Saturation and Competition
6. SEO As an Enduring Art Form
7. Conclusion

About the Authors

Eric Enge
Eric Enge is the President of Stone Temple Consulting, a leading SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies (SES), Search Marketing Expo (SMX), and Webmaster World. Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs. Eric is particularly known for his in depth interviews of major players in the search engine industry including dozens of people who work in senior capacities at the search engines. Eric is also asked to make guest contributions to Website magazine, other SEO related blogs and news web sites, and is a senior editor for the SEO section of the Search Engine Marketing Journal.

Rand Fishkin
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

Jessie C Stricchiola
Jessie Stricchiola is a search industry veteran and founder and CEO of the highly-respected SEO firm Alchemist Media, Inc., consistently recognized by BtoB Magazine as one of the top search marketing vendors in the US. Jessie lectures extensively on all matters related to SEO and search at leading industry conferences worldwide, including ad:tech, SMX, Incisive Media’s Search Engine Strategies, O’Reilly Media’s Web 2.0 Summit, Webmaster World’s PubCon, Shop.org, Stanford’s Web Publishing Workshop and others. She is one of the original nine founders of SEMPO (Search Engine Marketing Professional Organization), serving two years on the Board of Directors for the organization while chairing the Membership Committee. Jessie is widely recognized for identifying and publicizing the first case of PPC click fraud in 2001, and her subsequent work to combat the issue has been featured in numerous media outlets including The Wall Street Journal, Inc. Magazine, and NPR. Jessie has served as an expert consultant and witness on various internet and search-related litigation involving SEO and paid search, as well as patent, trademark, and copyright infringement on the web.

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Improves Site Traffic 2 Weeks After Google’s Panda Update

Dear Visitors today in this post we talking about website traffic some of people really don't no what is Google Panda? and how Google Panda do Work? and How we improve our website traffic?  we take this article from labnol.org which is Improves Site Traffic 2 Weeks After Google’s Panda Update. The last few weeks have been a little tough for Digital Inspiration as the site got caught in the battle between Google and content farms against low-quality content. As a result, the site witnessed a massive decline in organic traffic coming from Google starting February 24th, the day when the Farmer (Panda) update went live in Google US.

Which sites were affected by Google Farmer /Panda update?

Since the immediate reaction was that the site may have been incorrectly penalized, I did a reconsideration request with Google. Over time, it became clear that a reconsideration request may not work in this case as it was not a site-specific penalty but an algorithmic change affecting a large number of sites. Google must have included new signals in their search algorithms to determine ‘low-quality’ content and those may have triggered the drop.

Web search forums and search blogs (see the SEO category under recommended websites) have since been abuzz with advice on what webmasters may do to pull their sites out of the Panda change. There’s a general consensus that even if majority of your site has original and useful content, pages that are not so useful may impact the trust level of the entire site.

I have therefore made a few changes to my site this month. These include:

#1. I have added a NOINDEX, FOLLOW meta tag to all the tags and category pages except the first ones. For instance, the first page of the Google Docs tag doesn’t have the NOINDEX meta tag but you can find it on the second page of that same tag.

#2. When I moved to Blogger to WordPress some four years ago, I was not very clear of the ‘tagging’ concept and created several useless tags in the process. I have deleted all these tags now and the clean-up continues. Tags add new pages to your blog that aren’t any useful to the reader.

#3. I have used the excellent Xenu tool to discover and fix of all the broken links as well as the 404 pages on this site. If there were 404 links that I cannot fix, like if an external site is linking to a page that doesn’t exist, I used redirection if possible.

#4. I have also made certain changes to my robots.txt file to prevent Google from indexing content like WordPress files, themes and other machine-generated stuff that’s part of the blogging platform.

#5. My Google Webmaster Tools dashboard had certain HTML Suggestions for pages with short meta descriptions or duplicate title tags. I have fixed them as well.

What I didn’t do? Some sites suggested that having too many ads above the fold may be a factor in Panda but after discussing this with the right people, I decided against altering the layout of ad units for now.

Also, I am not too worried of site scrapers since all posts in my RSS Feed links back to the original post and thus Google should have little trouble determining the original source.

Traffic Improvement after Google Panda Update
I am not sure if any of the above changes have helped, or if Google has pushed new updates to the Panda algorithm, but I do see an improvement in traffic coming from Google (US).

The organic traffic plummeted after February 24th but it again picked up after March 10th. See this detailed Google Analytics chart for the exact traffic pattern. This has been consistent for almost a week now.

As you may have noticed, there isn’t much that I have done those small changes mentioned above might have helped. If you think your website has high-quality and original content but is still affected by the Farmer /Panda update, the best option is that you go back to the drawing board, look at your site structure carefully and do some clean-up. As Google's Wysz remarked:

If you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.

I also recommend these well-researched posts from Vanessa Fox, Rand Fishkin, Danny Sullivan and Barry Schwartz for advice on what you do to regain your lost Google Search rankings because of the Panda change.

Should you have any questions or comments, please share in this Facebook thread.

Powerful Wordpress SEO Plugins - Organic SEO

Dear Professional SEO Experts Now in this post we share most ultimate SEO Plugins and Settings. Wordpress SEO Plugins Mostly use for Organic SEO. There are over 28,000,000 results on google for the term “WordPress Seo Plugins” and there are currently 936 plugins in the wordpress plugin directory that show up under the term “seo”. As a matter of fact, I have found out that most blogs say similar stuff about wordpress seo plugins. Everyone has All in One Seo Pack, Google Sitemap generator and a few others in their list. I knew there was much out there and the sources I found redirected me to the same stuff so I could not rely on them. I started digging into wordpress seo, worked on keyword ranking and wala this post was born. Read, take notes if necessary but make sure you go till the end to see the result

Seo is very important if you want to take your blog to the next level. Seo is not spam and should not be ignored. If you want good amount of organic traffic which I know we all do, you need to optimize your blog for search engines. Organic traffic is always good and several past case studies showed that they even convert better. Most bloggers are not seo experts and this is where the kickass wordpress seo plugins come into action. I have been playing around with wordpress seo for a while and in this post, I am going to reveal some top wordpress seo plugins that I found amidst millions. I personally use them on my blogs and would recommend to all. They will not only optimize your blog posts but help you rank for certain keywords.

All in One SEO Pack and Setting
SEO Smart Links Pro and Setting
SEO Friendly Images and Setting
SEOPressor Plugin and Setting
SEO NO Duplicate Content Plugin and Setting
SEO Wordpress Nofollow Post and Setting

Wordpress NOFOLLOW Post Plugin

Dear Visitors SEO Expert and SEO Professionals now in this post we share some most important plugin for SEO. This plugin adds nofollow to all external links on posts / pages automatically. You can add exception to some URLs. Why nofollow is important for SEO? If you link to sites that google thinks are spammy then you might hurt your own ranking. This is why the “nofollow” attribute is important.


In short, using the ‘nofollow’ attribute is one of the most effective ways of ensuring that your outbound linking doesn’t harm your website’s SEO.

As Matt Cutts of Google has explained in the past:

“The rel=’nofollow’ attribute is an easy way for a website to tell search engines that the website can’t or doesn’t want to vouch for a link…Nofollow is recommended anywhere that links can’t be vouched for.”

The ‘nofollow’ attribute is a simple, easy-to-implement way to help your SEO efforts and protect against penalties. It should be included in your SEO best practices.

Download Wordpress NOFOLLOW Post Plugin

Wordpress SEO NO Duplicate

Dear Visitors Today in this post we gona share some seo tips about how effect SEO with duplicate content. This is a seo plugin that helps tell search engine bots the preferred version of a post page by specifying the canonical properly within your head tag. This plugin improves your site’s seo by simply helping you manage your duplicate content by setting your post page’s canonical to the permalink. Google tries to penalize duplicate content (I don’t know how far this is true) but to be on the safe side, this plugin is a good add-on to wordpress seo plugins. Just activate and go. Alternatively, you can download Canonical URL’s for WordPress created by Joost which does the same thing.

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Wordpress SEOPressor Plugin

Dear Visitors SEO Prodessionals Wordpress Tool the best SEO Plugin Using for On-Page Optimization in this post we share some very useful Plugins for SEO. Imagine a seo expert standing next to you and guiding you while you write a blog post. This plugin is just like that. This plugin will help you optimize your blog to rank better for keywords and drive massive search engine traffic. Frankly speaking, this plugin alone is equal to hundreds of other seo plugins combined.

In short, seopressor analyses Title, H1, H2, H3 Tags, keyword density, content length, alt tags, font decoration and more. It also intelligently bolds, italizes and underlines your keywords which is good for seo. It will produce a score based on your blog post’s seo so you know what to improve in order to get a better score. I love this plugin and it does wonders for my niche sites. If you are into mini/micro niche then you definitely want to get this. SEOPressor is not free but for the price, I would definitely recommend it to all bloggers and affiliate marketers. Check out the screen shot below to see seopressor doing its thing. If you think you can do all the stuff manually then its your choice.

Download Wordpress SEOPressor Plugin

Wordpress SEO Friendly Images Plugin

Dear Visitors & SEO Professionals today in this post i share some Wordpress SEO Friendly Tips Using SEO Images Wordpress Plugin. Images speak thousand words but it is not useful in the eye of the search engines until they have proper alt and title attribute. It’s easy to upload images but often we forget to add the proper tags/attribute. Seo friendly images is a plugin that will automatically add ALT and TITLE attributes to all the images in your posts. Why Title and Alt is important? – Alt describes your image to search engines. You can drive massive traffic from google images if you add proper alt. Title is less important than alt because it only matters to the visitor as they will see it appear when they hover over the image.

If you are still not convinced then check out the amazing post by seomoz- Using Google Image Search to Drive Traffic to Your Site.

Download Wordpress SEO Friendly Images Plugin

SEO Smart Links Pro Wordpress SEO Plugin

Dear SEO Users, SEO Professionals and Our Visitors in this post we discuss about Seo and my Favorite SEO Expert Matt Cutts had explained in one of his videos how smart internal linking can boost your seo performance in 2011. This is a plugin that improves your overall blog’s seo by interlinking your content. It also converts your keywords into cloaked affiliate links which is a great feature. Previously I used MaxblogPress Ninja affiliate plugin but after discovering SEO Smart links pro, I think this is the best. So in short, this plugin gives you the seo juice by interlinking your pages. This helps to pass page rank from one page to another which improves your overall search engine rankings. On top of that, you can also create cloaked affiliate links with a click of a button and check statistics. I use Seo smart links business which is almost three hundred bucks. I like the pro version because it has some good additional features like cloaking and statistics. However, I don’t want to be mean by stuffing you with my affiliate link so you can download the free version by clicking here: Seo Smart Links When you make some money, come back and check out the premium version.

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All in One SEO Pack WordPress Plugin

Dear Our SEO Visitors SEO Students and SEO Professionals in this post we discuss about some Wordpress SEO Plugins like All in One Seo Pack (Normal or Pro Version) This plugin should be installed in all blogs by default. It is the first seo plugin that you should get and activate. All in one SEO Automatically optimizes your WordPress blog for Search Engines. For your convenience, I have posted an image below that shows my plugin’s setting. You can follow mine or do whatever suits you. Just make sure you don’t stuff the meta keywords section. Keyword stuffing is bad for seo.

Screen Shoot of All in One SEO Pack Setting

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All in One SEO Pack WordPress Michael Torbert Plugin Tutorial

All in One SEO Pack WordPress Michael Torbert Plugin Tutorial Automatically optimizes your WordPress blog for Search Engines (Search Engine Optimization).

Download Plugin

Some features:

1. Support for Custom Post Types
2. Advanced Canonical URLs
3. Fine tune Page Navigational Links
4. Built-in API so other plugins/themes can access and extend functionality
5. ONLY plugin to provide SEO Integration for WP e-Commerce sites
6. Nonce Security
7. Support for CMS-style WordPress installations
8. Automatically optimizes your titles for search engines
9. Generates META tags automatically
10. Avoids the typical duplicate content found on WordPress blogs
11. For beginners, you don't even have to look at the options, it works out-of-the-box. Just install.
12. For advanced users, you can fine-tune everything
13. You can override any title and set any META description and any META keywords you want.
14. Backward-Compatibility with many other plugins, like Auto Meta, Ultimate Tag Warrior and others.

SEO Backlink Link Building Tool

The Ultimate Automated Backlink Building tool Has Arrived!

I am looking forward to seeing some of the big corporate companies with a $1million a month SEO budget being knocked off the top spots for competitive keywords by an SEO tool which costs less than $300?

SEOLINKPRO is not just another Backlink SEO tool!. SEOLINKPRO is the only Backlink SEO link tool of this quality. SEOLINKPRO is a PRO Backlink SEO Suite.

In all the SEO forums and Blogs the so called pro`s talk about how you need links but most of them have no idea how to get them.

People build and sell autoblogging software and all different kinds of creations to put content and websites up in volume but how do you get it ranking once its built? Nobody really seems to create real software to get links other than a few forum posting or blogging tools.

Download Free Ultimate Automated Back link Building tool

10 Tricks to Website Link Building Tips for Bloggers

Dear Visitors Today i Talking about SEO, Link Building, The All Users Need to know that how become top in Google Search Results, in this post we discuss about Link Building, As the number of online blogs continue to increase every day, it becomes more difficult to make your blog stand out from the crowd. Many bloggers want to build a strong reputation in their industry, but they just don’t know where to start with marketing and promotion.

One of the most productive things that any blogger can do is work to build links from other websites and blogs.

Inbound links are important for a few different reasons:

1. Search Traffic

The quality and quantity of inbound links are two of the most significant factors that are used to determine search engine rankings. Any effective SEO campaign will include link building efforts of some sort.

2. Click-Through Traffic

If you have several links pointing to your website from other websites, it’s probable that some visitors will click through and visit your site as a result of the links. Click-through traffic is usually of secondary importance in link building campaigns, just behind search traffic.

3. Reputation and Exposure

Building links from other websites in your industry or niche will help make more people aware of your blog. Over a period of time, this can result in a better reputation and increased awareness.

4. Diversity of Traffic

Link building is key to achieving diversity in your traffic sources because it impacts search traffic, click-through traffic, as well as direct traffic (such as visitors typing in your URL) and subscribers, which can be improved as a result of better exposure and awareness.

Link Building Techniques for Bloggers

Now that we have taken a look at the benefits of link building we can go over some of the specific techniques that bloggers can use to gain links from other websites. Each blogger should consider his or her own situation and the goals that they have for their blog and then use that knowledge to develop a link building plan. Try to focus on just a few of the link building techniques rather than trying to do everything.

1. High-Quality Content

The best thing any blogger can do to attract links is to focus on posting the highest quality content. Many of the techniques that we will discuss here involve other bloggers and website owners choosing to link to you. By having high quality content, you will increase the chances that you will earn a link. There are millions of blogs out there that have average content. If you can produce content that can’t be found on every other blog, people will be much more likely to link to you. Creating high-quality content is really something that every blogger should focus on, regardless of the strategy that is being taken.

2. Guest Posting

Writing posts for other blogs is a great way to build high-quality links. Almost all blogs that accept guest posts will include an author bio with a link to the author’s website or blog – so you can get a link for every article that you write. Writing guest posts does take time, so few bloggers actively use it as a link building approach. However, I can tell you from experience that it works very well.

Getting links from high-quality sites is not usually very easy. However, most bloggers are very open to publishing posts from others because it helps to take the burden off of them to produce all of the content, and in many cases, this includes quality blogs with established audiences.

The benefits of guest posting include:

• You can get links from high quality blogs.
• As you do more guest posts in your niche, readers get used to seeing your name and you start to develop a reputation as an expert.
• You get to network with well-connected and influential blog owners in your niche.

If you want to get started with guest posting, visit a number of other blogs in your niche or industry. Take a look to see if they publish posts from different writers, as this can be a good sign that they would be open to guest posts. Some blogs even include a “write for us” page that provides the details for those who are interested. If you don’t see any information on the site, fill out a contact form or send an email to the blog owner to briefly introduce yourself and to ask if they accept guest posts. This is a technique that I used extensively when I launched my first blog, and it’s much more effective than most people realize.

3. Social Media

Social Media Marketing has been widely associated with link building for the last several years. Social media sites like Digg, Reddit, and Mixx have the potential to send a lot of visitors to a submission that becomes popular, and the end result can be a number of inbound links from various sites and blogs.

With social media marketing, there are basically two different ways that you can build links. First, you can build links directly from social media websites to your blog. Every time you (or someone else) submits one of your posts to a social media site, a link is created from that site to yours. Because there are so many different social media sites out there, this has the potential to add up to a lot of links. It’s important to note that some social media sites will use “nofollow” tags on submissions, which will hurt your ability to build effective links this way. Also, there are a growing number of social media sites that focus on specific niches. If you submit your content/links to a site that is not relevant, then it will look like spam (and probably will be deleted by an administrator).

The second way to build links with social media marketing is to use the social media sites as a gateway to bloggers and website owners. The most popular items on social media sites will usually attract a number of links from bloggers and site owners who have found the content through social media. So, the links are actually coming from other sites, but they are a result of having a popular item on a social media site.

Generally the second type of link is more valuable because the potential for quantity of links is much higher and also because of the fact that many social media sites use “nofollow” tags. If you are attempting to build an authority blog and want to use social media, don’t concentrate on getting your site submitted to as many social media sites as possible. Instead, focus on helping it to become as successful as possible on your targeted social media sites and see what links you can build as a result.

There are a lot of products and services out there that will submit your links automatically to hundreds of social media sites. For authority blogs, this is generally not a good idea as it can lead to you being viewed as a spammer for irrelevant and automated submissions. These services are sometimes used with success for smaller blogs that are monetized through AdSense or affiliate programs, as opposed to taking an authority approach.

4. Link Exchanges

Reciprocal links (two sites linking to each other) can be effective when used in moderation. Several years ago when website owners began to learn of the importance of link building for search ranking, there was an explosion in link exchanges, and in some cases, automated software to do so. As a result, the search engines adjusted their algorithms and reciprocal linking in mass is no longer effective. However, when used in moderation, it can still be very helpful.

Most blogs include a blogroll or a friends list of some sort. It’s a common practice for bloggers to exchange blogroll or friends’ links with a few bloggers in their niche. If you limit this to around 10 or so, then this type of reciprocal link exchange can be effective and will probably not create any red flags, red flags that would suggest to the search engines that you are trying to manipulate the rankings.

One mistake that many new bloggers make with link exchanges is that they contact the most popular blogs in their niche to request an exchange. These popular blogs receive tons of requests for links and there is really no incentive for them to exchange links with a new blog (unless they are a friend of the blogger). As a result, your chances of getting a popular blog to accept a link exchange as a new blogger are slim to none. It’s much more effective to focus your efforts on securing link exchanges from bloggers who are at a similar stage.

5. Article Marketing

Article marketing through directories like Ezine Articles and Go Articles has been used for years by internet marketers, but is generally not used by bloggers. As you submit articles, you will be able to get links from the directories you submitted to plus links from any sites that re-publish your articles. One of the main benefits is that you can control the anchor text because you will be able to set up your own author bio which gives you the ability to target keywords and phrases of your choosing. On the down side, most of the sites that re-publish your articles will not be very high quality links, although some of the directories themselves have a decent PageRank.

Over the past year, I have experimented with article marketing through a service called Unique Article Wizard and had some very positive results for clients. Article Marketing has the potential to bring in a lot of links to any website or blog, but it does take considerable time to submit your articles to so many directories, and with duplicate content issues the results may not always justify the time. As a result, there are a number of programs and services that allow you to submit your articles to a large number of article directories, and Unique Article Wizard is one of them. In the case of UAW, the submissions only go to sites that have agreed to receive their submissions. These sites utilize techniques that help to avoid duplicate content issues. When researching article submission services, I have read a lot of positive things about UAW. So far, I have been very pleased with it, and my clients have loved the results. UAW is not cheap ($67 per month), but if you consider the time that it saves, it is a bargain. There are a number of other similar services out there for a wide range of prices, however, I have no personal experience with them to make any further recommendations.

6. Freebies

Many bloggers have been able to leverage freebies from their blog to build links. For example: you could give away free blog themes, e-books, Firefox extensions, Photoshop brushes, or whatever is relevant to your audience. People love getting quality things for free, so freebies have the potential to attract a high number of links from other sites.

7. Blog Carnivals

A blog carnival is essentially a group of links on a related subject. The list of links is published at a blog that is the host of the carnival, and other bloggers can submit their posts to be included. In essence, you would publish the post on your own blog and then submit a request to the carnival host to include a link to your post. All you have to do is find carnivals with related topics and then submit posts that you have recently published. It’s an easy way to build some links to your blog, especially for new bloggers.

To see the biggest collection of carnivals, visit BlogCarnival.com. Each carnival will have a date, so if it is still in the future, you can submit your link for consideration.

8. User-Generated Content Sites

Sites like HubPages and Squidoo allow users to publish content, which can include links to other sites. Many site owners set up pages on these sites about topics that are relevant to their own sites and include a link to themselves. It’s similar to article marketing, but only on one site at a time. Each site has it’s own rules and regulations, so be sure that whatever you are doing is within the guidelines. HubPages also gives a score to users and to each hub (a hub is a user-created page). If the user’s score drops below 75, “nofollow” tags will be placed on outgoing links. Some people also set up free blogs on WordPress.com and Blogspot.com to link back to their own website or blog.

9. Blog Comments

Most blogging engines use “nofollow” tags on any links within the comments by default, but some bloggers have reversed this so that links are not “nofollowed”. These bloggers generally do this to attract more comments by giving added incentive to commenters, so if you want some easy links, you can comment on these blogs. You can find lists of “dofollow” blogs by going to sites like DoFollowBlogs.com and FollowList.com. Google recommends that links in blog comments include “nofollow” tags, and they can tell when links are coming from comments. As a result, these links are generally not worth a whole lot in terms of SEO even when they are dofollow because Google has reduced the weight that is given to them.

10. Gallery Sites

If your blog uses a very high-quality custom design (not a theme used by other blogs), you may be able to rack up a lot of links by submitting your site to design and CSS galleries. There are literally hundreds of sites out there that showcase great design. You can submit your site for inclusion manually, or if you would like to save some time, you can spend about $15 – $20 to have it done for you. Services like The CSS Gallery List will submit your site to about 100 galleries for a one-time fee. However, this does not guarantee inclusion in any gallery, just that your site will be quickly submitted (saving you time).

What’s Your Approach to Link Building?

I’m interested to hear what readers have to say about link building and to learn more about what you have done to build links to your own blogs.

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