Sexy Agriculture

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I am currently working on a social project with a group of friends to help the government in making agriculture "sexy" and appealing to the young people. 

Fact:  Our country imports RM 13 Billion worth of foods on average. RM 13 billion and this number could increase due to lack of production domestically.

Thus why it is important that we help to promote agriculture among our young people, to help produce foods as our old people are getting older day by day.

Can you help me by providing ideas, suggestions on how to make agriculture sexy?
The best answer (suggestion, ideas) will walk away with an original perfume by Hugo Boss or Britney Spears worth RM 200-300. (According to current price).

Please.I need ideas!
The best idea will be announced end of April.


If possible,provide me ideas on:
A. Type of programs that make agriculture appealing to them
B. How to make it sexy.

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