Dafuk right?
Taking place over nine days, the Boryeong Mud Festival is what it says on the tin: revellers party from dawn till dusk, while wallowing in the therapeutic, skin-nourishing mud
OH WAIT -What started in 1998 as a marketing stunt to promote Boryeong's skincare and beauty products – made using local, mineral-rich mud – has splattered like a well-aimed mud bomb into something more: still a marketing ploy, but so too a mud-crazed extravaganza where folks get to have oodles of messy fun – topped up with lashings of partial nudity.
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